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Adobe Announces 2007 MAX Awards Winners

Adobe today announced the winners of the 2007 MAX Awards.

Now in its fifth year, the global awards program recognizes innovative applications of Adobe software for creating engaging experiences.

Adobe received nearly 600 entries from 30 countries in seven categories.

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Awards for the Creative Use of Media

The Creative Media Awards are all about acknowledging creativity in media.

The Creative Media Awards came to life four years ago when MediaPost saw a need for a different kind of advertising awards show, one that recognized creativity in media. We saw the need after a free-wheeling conversation between Nick Brien, Global CEO of Arc Worldwide and the MediaPost team about how no other advertising industry awards competition actually acknowledged creativity in media. We also heard the same sentiment during a panel discussion on “Media, the New Creative” at Media magazine’s Forecast conference.

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Microsoft Looks to Social Networking for Zune 2.0

Microsoft Corp. will take another crack at blending social networking with digital music next month with the release of new Zune music players and a renewed campaign to promote song sharing.

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Social media: not just for kids

Sites that deliver on the needs of adults for social interaction also deliver advertiser results. Learn from Enlighten what these sites have to offer.

A few months ago, Facebook founder Mark Zuckerberg surprised online marketers by revealing that since opening registration of his site to the public in late 2006, 50 percent of its user base now falls into the non-student category. It was just the wake-up call advertisers needed to realize that social networking is no longer just for kids.

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Amazon launches DRM-free MP3 store

Amazon.com Inc is taking on Apple’s iTunes with the debut of its public beta of Amazon MP3, a new digital music download store with a catalog of MP3 music downloads free of digital rights management (DRM).

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Scaling the Social Web

Move over, MySpace. Online players from media giant Viacom to auctioneer eBay are adding networking features for their users .

Who needs Facebook? Web users who want to find community with like-minded people no longer have to sign up with traditional social networking sites like MySpace, Friendster, or Facebook. They can build ties with friends and family on the sites they’re using every day.

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NY subpoenas Facebook over predator concerns

New York State Attorney General Andrew Cuomo said Monday his office has subpoenaed Facebook, accusing the social-networking site of not keeping young users safe from sexual predators and not responding to user complaints.

In a letter accompanying a subpoena for documents, Cuomo said a preliminary review revealed defects in Facebook’s safety controls and in its response to complaints. He said the shortcomings contrasted with assurances made by the company.

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VH1 Mobile Launches Pop Up Video To Go, a New Made-For-Mobile Original

VH1, a division of Viacom’s MTV Networks, redefined the music video experience when it premiered its on-air sensation “Pop Up Video” in the mid 90s. Now, beginning today, VH1 Mobile launches a new made-for-mobile version of the hugely popular VH1 series. Just like its on-air counterpart, Pop Up Video To Go displays “info-nuggets” — graphic factoids that “pop” onto the mobile screen during music videos, giving viewers inside information, trivia and video production facts about their favorite artists and songs.

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Webby Awards Launch 12th Annual Call for Entries With 8 New Categories

Giving advertising and mobile industry executives a chance to share the stage with the likes of David Bowie, Al Gore, and Prince, The Webby Awards today kicked off its 12th annual call for entries with eight new categories honoring interactive advertising and mobile content.

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Week in video: Taking ozone for a spin

Published: September 22, 2007, 6:00 AM PDT

A popular phenomenon on YouTube these days involves ambitious users who re-create scenes from feature films, trailers and music videos.

But there’s a catch–they use Legos, moving them little by little, frame by frame, to create a stop-motion animation piece. Watch a collection of some of the more diverse, and entertaining, shorts.

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