The Creative Media Awards are all about acknowledging creativity in media.
The Creative Media Awards came to life four years ago when MediaPost saw a need for a different kind of advertising awards show, one that recognized creativity in media. We saw the need after a free-wheeling conversation between Nick Brien, Global CEO of Arc Worldwide and the MediaPost team about how no other advertising industry awards competition actually acknowledged creativity in media. We also heard the same sentiment during a panel discussion on “Media, the New Creative” at Media magazine’s Forecast conference.
In the months following the Forecast conference we assembled a team of advisors and a panel of judges for our Creative Media Awards, including Naked’s Paul Woolmington, DDB’s Keith Reinhard, MediaVest’s Laura Desmond, Morgan Anderson’s Steve Fajen, Media IQ’s Mike Lotito, Ionic Marketing’s Mike Kubin and former MediaCom strategic insights chief Tony Jarvis.
The Creative Media Awards exemplify our belief that media — the process of buying, planning and strategy — is every bit as creative as rendering storyboards for print or TV ad campaigns. It is that belief that fuels our commitment to the media process from ideation to strategy and implementation. Some have called media the new creative.
Check out the winners …
Posted: October 26th, 2007 under Industry news.
Comments: none